GUESS Stages an Exclusive Lifestyle Takeover of the White Camel Camp in Morocco’s Agafay Desert

New York NY- From now throughout the fall2025 season, GUESS will takeover the exclusive White Camel Resort with bespoke lifestyle and décor designed by GUESS.

Over the years, GUESS has executed extraordinary lifestyle activations that have taken its community across continents; from safaris in South Africa at the iconic GUESS Lodge to sailing adventures aboard the stunning Clovis yacht in the Mediterranean. This fall, the brand continues to expand its vision with a desert-inspired takeover at Morocco’s prestigious White Camel Glamping Resort in the Agafay Desert, where luxury, culture, and GUESS DNA converge in an unforgettable experience.

The venue selection symbolizes the importance of Morocco as it is the birthplace of Paul Marciano, co-founder and Chief Creative Officer of GUESS?, Inc., making the Agafay Desert setting ever more meaningful and authentic. By hosting the takeover at the White Camel Resort, renowned for its blend of luxury, serenity, and exclusivity, the brand creates a setting that seamlessly ties Paul Marciano’s heritage and GUESS’s brand values.

Channeling the artistry of Moroccan craftsmanship through a contemporary design lens, the GUESS lifestyle collection features a palette of rich earth tones complemented by vibrant color accents. From custom-made furnishings and signage to thoughtfully designed decorative items like cushions, throws, and table settings, every detail reflects the brand’s signature designs.

The takeover extends throughout all common areas of the resort, including the outdoor restaurant and pool area, creating a fully immersive GUESS experience. The pool zone will feature customized loungers, a branded pool setup, and other bespoke details, offering a luxurious and visually striking environment for guests.

This collaboration represents a further step in the brand’s commitment to delivering exclusive, memorable lifestyle experiences. With its panoramic desert setting, luxury tents and lodges, refined design, and strong connection to Moroccan culture and nature, the White Camel Agafay Desert Luxury Camp is undoubtedly, the perfect backdrop for GUESS to engage a new market and differentiate its brand identity.