TOMS Celebrates National Family Day with the Joyful Chaos Family, Winners

New York NY- This National Family Day, TOMS is shining a spotlight on the Joyful Chaos family, the winners of the brand’s first-ever Family Casting Call. With four children, ages 9, 7, 5, and 5, this dynamic family embodies the authenticity, joy, and connection that TOMS has celebrated since day one.

Chosen from thousands of applicants and community votes earlier this summer, the Joyful Chaos family captured hearts for their realness and resilience. “With 4 kids, life is full of laughter, tears, and everything in between,” the family shared. “We move through the chaos, staying true to ourselves, leading with love, and teaching our kids that confidence comes from trying, failing, and growing.”

Their debut as the face of TOMS’ new campaign is both a celebration of family life in all its forms and a continuation of the brand’s mission to champion purpose and optimism. The campaign showcases the Joyful Chaos family styled in their favorite TOMS classics, highlighting how footwear can keep up with every adventure from school drop-offs and park days to family outings.

TOMS launched its Family Casting Call earlier this year to spotlight families that embody authenticity, connection, and shared values. Thousands entered nationwide, with fans voting for their favorites. On July 10, the Joyful Chaos family was announced as the grand-prize winner, with the Klem Family placing second and the Regis and Cabal Gee families tying for third.

The National Family Day spotlight continues a bigger year for TOMS, following the brand’s Moments of Joy campaign, collaborations with creators and stylists, and ongoing One-for-One impact work.