Will Americans Unite During the Holiday?
What IS Happening: Economic Blackout + Boycott Movements
As the holiday season approaches in 2025, consumers are watching the U.S. economy closely, with inflation rates stabilizing and employment levels remaining strong. According to recent reports from the Bureau of Economic Analysis, consumer spending is projected to increase by 3.5% compared to previous years, driven by higher disposable incomes and a resurgence in retail activity. This could mean more savings for gifts and holiday festivities, encouraging a robust shopping season ahead.
For many families, the financial constraints felt during the pandemic years are gradually easing, leading to increased confidence in making holiday purchases. Retail analysts anticipate that technology gadgets, clothing, and home goods will be the hottest items, with online shopping playing a crucial role in consumer buying behavior.
Whereas consumers may have been cautious in 2023, the optimism surrounding job security and wage growth presents a more favorable landscape for holiday spending in 2025.
Their plan for 2025 includes a blackout during the holiday shopping period: they call for no big-box spending from November 28 through December 5 (not the full stretch to December 25). During that week, they want people to withhold spending from major, corporate retailers and instead support local, independent, or ethical businesses.
Their framing: “our spending is our vote” — meaning that by withholding money, consumers can make a political / economic statement.
One of the key motivations is corporate rollback of DEI (Diversity, Equity, Inclusion) programs. Some large companies have scaled back their DEI efforts, and this movement sees that as part of a broader economic injustice. The movement also critiques economic inequality, corporate greed, and consumerism, especially around major retailers like Amazon, Target, Walmart, etc.
Another angle: this is part of “economic resistance” — using consumer behavior as a form of protest.
There is a history / tradition of anti-consumerism activism in the U.S.: for example, Buy Nothing Day falls the day after U.S. Thanksgiving (i.e., Black Friday) and encourages people not to shop for one day.
Ethical consumer groups have encouraged boycotting Black Friday / Cyber Monday for environmental and social reasons.
Assessment & Impact
The economic blackout is symbolic and strategic: by coordinating spending refusals during a high-consumption week, the organizers hope to send a message to large corporations about the power of collective consumer action.
Whether such a boycott could make a major dent in Big Retail sales is debated. Some economic analysts argue that a one-week or even several-day boycott may not drastically harm the bottom line of huge companies long-term. But activists argue that even short-term boycotts build momentum, raise awareness, and form a basis for more sustained resistance.
The Digital Shift: How eCommerce is Shaping Holiday Shopping in 2025
Industry experts predict that online shopping will account for nearly 40% of total holiday sales this year. This trend can be attributed to advancements in technology, personalized shopping experiences, and improved delivery services. Brick-and-mortar stores are also adapting, often providing a hybrid model that combines in-person and online shopping to cater to changing consumer preferences. As consumers navigate the festive shopping landscape, this digital transformation will undoubtedly redefine the holiday experience.
Navigating Holiday Challenges: Tips for Low-Income Families in 2025
Team up with neighbors for joint celebrations. Sharing resources can help alleviate costs and build stronger community ties.
The holiday season can create extra pressure for low-income families, but there are various ways to make the holidays fulfilling without a financial burden. Here are some tips to consider:
Plan Ahead: Begin planning your holiday activities early to avoid last-minute expenses. List out the essential items needed for celebrations and prioritize them.
Exchange Services Instead of Gifts: Instead of buying gifts, consider exchanging services with friends and family, such as babysitting, cooking, or cleaning.
Food Donations: Reach out to local food banks or community centers to inquire about holiday meal donations or distribution events. Many organizations ramp up their efforts to help those in need during holiday seasons.
Use Nature for Décor: Holiday decorations can be expensive, but simple decorations can be made from nature. Collect pinecones, leaves, or branches to create a festive yet budget-friendly atmosphere at home.
Attend Free Community Events: Many communities offer free holiday events such as parades, tree lightings, and concerts. Participating in these events can provide joy and a sense of community connection without a cost.
Taking these steps can help create a joyful holiday season for low-income families, emphasizing the spirit of giving and togetherness over material concerns.
