Cécred’s Success at Ulta Beauty

Beyoncé’s Cécred hair-care brand launched in April 2025 across more than 1,400 Ulta Beauty stores nationwide and online, marking the largest exclusive hair-care launch in Ulta’s history. Within just one day of launching in stores, the line reportedly doubled its weekly sales projections — an unusually strong performance for a new beauty brand. Ulta insiders and reports indicate that Cécred has become the top “prestige haircare” launch in Ulta’s history, highlighting its standout sales performance compared with other premium hair lines.

The product range includes best-selling items like Hydrating Shampoo & Conditioner, Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops — part of the brand’s core collection now available at Ulta.

The beauty retail giant is promoting the brand with high-impact merchandising, dedicated salon services, and stylist education, which helps integrate Cécred into both retail and in-store hair-care experiences.

This strong performance underscores Cécred not just as a celebrity brand but as a commercially successful hair-care line. Its integration into Ulta’s largest network gives it major exposure to beauty consumers nationwide, contributing to broader growth and visibility for the brand. ++